What Is Slow Design and Why You Should Know It?

When I was finishing design studies in 2014 and thinking about what way my production will go, I didn’t know yet I had a long way to go. However, fate brought me to an interesting exhibition relating to Slow Design, which was a great springboard for me. When I immersed in this topic I found out surprisingly that I had intuitively used the Slow Design principles myself. As a comprehensive theory referring to designing approach and, actually, a life style as well it brought me to start BUBAK design bags.

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Don’t Follow Trends!

Does it sound absurd? How many voguish and trendy things do you have at home? And how many things you have in your wardrobe for years do you really wear? What is the design of these things? Slow Design supports two trends only – quality and tradition. Quality – that’s clear – it prolongs lifetime, increases an aesthetic impression and the overall value of products. And tradition? On the surface it’s the traditional patterns and decors. But tradition in terms of craft, shape and material provides another point of view. It doesn’t mean we all should start wearing well sewn folk costumes, but we should try to find mastery, experience, precision and values that will last more than one season in each product.

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Give Yourself a Space

A human is a creature and tends to create, adjust things and change them. Did you know, for example, that a classic “straight” pen is better for ordinary people than a special “ergonomic” one? The reason is simple. You can hold it in different ways and a hand takes a rest easier when being used for a long time. It’s suitable for a wider spectrum of users, so you can lend it to your little son and your husband – lumberjack as well. You will probably also want to carry, hold, fasten and place your things in different ways. To what extent are you allowed to do so by the product? If something doesn’t suit, is it possible to adjust it directly by a producer in a production process? When we are involved in creating a final product, at least with a color diversification, we can appreciate a purchased thing more.

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Love Nature and All the Living Things

There has been a lot said about sustainability, global warming and destroying nature. What’s still true is, “Start from yourself!” Change something in your neighborhood, change yourself and you will see the difference. That’s what the main challenge of Slow Design is about – localness, localness, localness! Use local products, buy local design, support local producers. And don’t forget about nature – look for things made of natural and biodegradable material, verify producers’ production procedures. Don’t support production of more garbage by buying new, seasonal and hard recyclable products. Go, for example, to a second-hand shop or swap some things with your best friend.

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Don’t Lose Optimism!

Now you probably want to ask, “What is it good for? Why should I buy those things? Sometimes I want something seasonal, I want something made of artificial materials, but at the same time I don’t want to produce more garbage.” From my point of view there are two basic principles:

- Buy things which make sense to you and you’ll see you’ll never tire of them. Check the label’s story and the culture it presents. Find out who the producer is and where and for how much the products are being produced. Think over whether you’ll make use of the product and invest.

- Love things you already have! Cherish them, wear them, use them and present them. Take care of them to make them last for your children, maybe. And if you realize there’s something you don’t need anymore, don’t throw it away, but give it to someone or recycle appropriately. 


We live in great times when everyone has an opportunity to become who they want to be.  Take responsibility for ourselves even in such a trivial thing as shopping. Let’s get from anonymous shopping centers back to people, to conversation, to the story …

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